Writing it up powerfully

How do we work together effectively to create presentations and reports that tell our story, rather than obscuring it?

Now that your team has developed a great offering and a tight “story” about your value proposition, the next step is to create the documents and presentations for communicating them. Many teams fall short at this point. They generate confusing, unprofessional write-ups that simply fail to tell the story effectively.

I will help you and you team make your communication engaging by applying the “3S” approach of aligning Strategy, Structure and Style.

• Thoughtful STRATEGY:
  • Communicate for a purpose
  • Get the audience’s attention
  • Talk with person, don’t read / present to them
• Tight STRUCTURE:
  • Create the story first, the presentation / document last
  • Use the Pyramid Principle
  • Provide more content, less paper
• Professional STYLE:
  • Avoid glaring errors
  • Use plain language
  • Write memorable phrases
  • Create compelling slides