How do we work together to articulate our offering and its value proposition in a way that is clear, simple and compelling?
Many teams develop outstanding ideas and products, but then fall flat when it comes to pitching those offerings to outside stakeholders. It really doesn’t matter how good your offering is, if you can’t communicate it to customers and investors in a way that captures their conviction and moves them to action.
The trick is to build messaging with a clear, punchy structure. I will help you and your team master the Pyramid Principle – a tool to help you synthesise your thinking and build a compelling, persuasive “story” using a top-down style.
Why you should use a top-down style in your messaging:
- Facilitates a question-and-answer dialogue with the audience
- Significance of points is easy to understand
- Relevant sections are easy to find
- Key points are easy to remember
- Argument content is easy to check
Once the structure is tight, you can use the same pyramid to build multiple compelling presentations, emails, reports, speeches … again and again and again!
Stuart Foulds 